// who we are
go Vibrant is a not-for-profit private-civic partnership of more than 40 organizations—from Fortune 500 companies to small nonprofits—energized by the mission to make healthy living easier in Cincinnati and the vision to make our city one of the country's top 10 healthiest within 10 years.
The American Fitness Index™, published by the American College of Sports Medicine®, analyzes the health and fitness status of the 50 largest metropolitan areas in the United States. The report ranks the metros based on key personal health indicators, including physical activity, nutrition, and smoking. According to the latest report, Cincinnati ranks 27 out of 50 for these metrics. We believe we can do better.
Join us in making Cincinnati one of the top 10 healthiest cities through fun events, challenges, and partnerships. Contact us for more information.
// our manifesto
We take a stand against the constraints of a boring, unhealthy life;
For a life defined by what we can do, not what we can't do.
For laughter, discovery and growth; for the activities that enrich our lives; and for the moments that empower our community.
Our health is not defined by a weight, a difficulty level, an income, a race or an age;
It's defined by every experience that life offers us:
dancing with friends
biking to work
skipping on a whim
taking a walk with a colleague or loved one
savoring the taste of fresh food or a just-picked fruit.
All help us to connect - with our friends, our family and our city so that we may lift each other up and be uplifted.
We believe healthy living is accessible to all.
We believe that we have the ability to shape our city's healthy future.
Nothing will hold us back - no barrier is too difficult for us to overcome;
And we vow to take small steps every day toward living a Vibrant healthier life.
// partners
Go Vibrant partners include Procter & Gamble, Macy's, YMCA, GE Aviation, Western & Southern Financial Group, United Way, Humana, Queen City Bike, The Kroger Co., Fifth Third Bank, American Heart Association, U.S. Bank, Downtown Cincinnati Inc., Convergys, Duke Energy, Corporex/Five Seasons, Council on Aging of Southwestern Ohio, Downtown Residents Council, Enquirer Media, PricewaterhouseCoopers, ArtWorks, Cincinnati Bell, YWCA, Nutrition Council, Greater Cincinnati Behavioral Health Services, Do Downtown Restaurant Group, Greater Cincinnati Independent Restaurant Association, Metro, 3CDC, Cincinnati USA Regional Chamber, American Lung Association, University of Cincinnati Neuroscience Institute, UC Health, American Cancer Association, Runners Club of Greater Cincinnati, Cincinnati Symphony Orchestra, American Diabetes Association, Catalina Marketing, Northern Kentucky Chamber of Commerce, Mill Creek Restoration Project, and Cincinnati Arts Association.
Media partners include WCPO-TV (ABC affiliate), and Enquirer Media and Cumulus Radio (Warm 98 & Frequency 94.1). Catalina Marketing is providing support via targeted advertising; Landor Associates is the design partner.
// board of directors
- Marc Connor, Chief Marketing Strategist, Possible Worldwide
- Noelle Flood, Executive Director, Client Relations, Landor Associates
- Charles H. Gerhardt III, President, Government Strategies Group, LLC
- Dr. Jane Henney, Professor of Medicine, University of Cincinnati and Former Commissioner of Food and Drugs, U.S. Food and Drug Administration, Clinton Administration
- Tim Ingram, Hamilton County Health Commissioner
- Julie Isphording, Former Olympian, and Author and Wellness Expert
- Mark Jeffreys, Founder, go Vibrant, and Associate Marketing Director, Procter & Gamble
- Alex Keith, Vice President North America Fabric Care, Procter & Gamble
- Theresa Monti, Vice President Benefits, The Kroger Co.
- Rodger Roeser, President, The Eisen Agency
- Tom Tressler, Executive Director
- Brian Veith, Commercial Associate, Fifth Third Bank
- Sandy Walker, CEO, YMCA of Greater Cincinnati
- Michael S. Williams, Attorney, Taft Stettinius and Hollister